HEMA Doodles

Something else we like to do is to mobilize the fans of a brand. Some call it co-creation, some call it user generated content. We think of it as a way for fans of the brand to spread their love to others.


For HEMA school products, we invited some kids to send in their doodles they made out of boredom during school. Then, we created a whole campaign out of the doodles, attracting even more doodles from all over the country. We created posters, an online gallery and a real gallery for the doodles. In the end, the best doodles were used to create a complete new line of school products, available in stores. The doodle school collection became an instant hype.